We see that as a really essential way to help us make a bigger impact, they’ll have a bigger impact on people on their financial knowledge and their financial habits,” he said. “We’re primarily focused on product, and engineering talent is priority No.1. Mr Joffe said the capital raising will help amplify the impact of existing Flux content, such as the podcast and newsletter, as it will help the company bring on new team members. They’re making financial education feel less like a chore and more like a game, which actually helps people achieve their goals,” said Mr Leibovich. Flux is at the forefront of this shift and is leading the way in Australia. “The pandemic has changed the conversation around money for Millennial and Gen Z Australians, who are now looking for ways to get ahead. Hezi Leibovich said Flux is tapping into an emerging cohort of young Australians for whom the issue of financial independence has come into sharper focus over the past 18 months. Its daily podcast, What The Flux, has been downloaded over 1.5 million times over the past six months, with over 225,000 unique listeners this year. Launched last year, Flux’s app, which offers educational games, the ability to check your credit score and money knowledge, is set to surpass 50,000 active users, with 80 per cent of those under the hard-to-reach audience of under 35. “We’re really excited about helping partner with employers on that journey around financial wellbeing,” he said. Mr Joffe said HR professionals have told Flux that the work product fills a gap for them and they use it to extend existing wellbeing programs. “Around six months ago, we learned that 60 per cent of employees say that finances are their No.1 source of stress and that has a direct impact on things like employee retention, employee productivity, and that’s a real challenge for employees.” “We’re really focused on and really passionate about the fact that around one in two people here in Australia struggle with basic financial literacy,” said Flux co-founder Brett Joffe.įlux co-founders Justin Joffe, Gustavo Hoirisch and Brett Joffe are eyeing international expansion after completing a capital raising. The funding will help the start-up scale up its offering with a new Flux At Work product designed to help businesses tackle employee financial stress by offering access to Flux’s subscription-tier app at no cost. Flux, a media and technology business with the ambitious goal of improving financial literacy, has closed an $800,000 seed funding round led by the founder of, Ruslan Kogan, and the co-founders of Catch Group, Hezi and Gabby Leibovich.

Flux capital ceo